PPB January 2019

Make the drive more comfortable. Most truck drivers are expected to cover 125,000 miles each year, which breaks down to about 2,500 miles a week or 500 miles a day. Many drivers often sleep in their truck. Considering how much ground drivers must cover and how much time they spend on the job, look for promotional items that will make their drive more enjoyable. Consider the driver’s lifestyle. Many drivers haul cargo upwards of 300 days a year, leaving them little time to spend at home. They’re often on the road weeks at a time, earning a day off for each week spent driving. Take this lifestyle into account when developing promotions. Go beyond the big rig. Don’t restrict your promotions to the confines of the truck’s cab. While many drivers enjoy the comfort of ergonomically designed seats to help them stay alert, focused and comfortable, look for ways to bring joy to their day beyond their time behind the wheel. Getting In OnThe Ground Floor Promotional products companies can win in the transportation industry by rolling out campaigns to help trucking fleets and carriers attract and retain qualified workers. Truckers enjoy a positive job outlook with more open positions than workers, but they often face many challenges on the job. Promotional products companies should consider these challenges when pitching campaigns. Successful promotions should aim to: Tr anspo r t a t i on & Sh i pp i ng | JANUARY 2019 | 57 GROW