PPB January 2019

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JANUARY 2019 ON THE COVER: Cover photography by Chris Fritchie 4 Perspectives What A Great Business We Are In 8 Feedback 11 INNOVATE 12 Question Best Advice For The PPAI Expo 14 Eye On Apparel Golf 43 GROW 44 Editor’s Picks Health Promotions 54 Market To Market Transportation & Shipping 62 Marketing A Primer On Podcasting 67 THINK 68 Fast Forward Tugging At Your Heartstrings 80 Sales Eat Their Lunch 84 Management Recruiting Tips For Today’s Tough Job Market 95 CONNECT 96 Close Up Brian Porter, Starline USA 98 Day In The Life Charley Johnson, HandStands 100 Inside PPAI 113 Datebook 117 Snapshots 120 People News 123 New Members 128 The Creative Calendar 24 CELEBRATING THE EXCEPTIONAL PPAI top award winners 88 SALES PROSPECTING Drum up new business with these prospecting techniques. | JANUARY 2019 | 3