PPB December 2018

analytics. Additionally, when you post your shows on podcast networks, people are pushed to your website. 5 It identifies you as an expert. Thought leadership is a buzz term in today’s consulting and business world. Hosting a podcast is a wonderful way to build expert status as a thought leader. Ask yourself the following question: Why do people instinctively flock to see their favorite TV personality or radio show host when the opportunity presents itself? Why do trade shows book well- known personalities to be at the show? It’s because these kinds of celebrities draw attendees. Most of us like to be around successful people, especially if they’ve been featured on a show we love watching or listening to. Much like other media platforms, hosting a podcast is a way to position your business above the competition and elevate your status as an expert—much like hosting a radio or TV program, or writing a book. People assume by your presence as a podcast host that you are a knowledgeable professional. This means they will more likely want to do business with you. And, if you ever dreamed of hosting a radio or talk show, producing your own podcast is an affordable way to fulfill that dream. Podcasting is here to stay and there is no better time than now to consider launching your own podcast. Keep in mind it takes a lot of work to create and produce podcasts and to keep a series fresh, but it is well worth the effort and if done right, it will pay out long-term dividends for your business. Part 2 of this series in the January 2019 issue explores how to make educated decisions before starting your own podcast. Steve Johann is an award- winning podcaster, speaker, author of The Podcasters Cookbook and consultant who helps companies, organizations and individuals launch branded podcasts. He also produces and co-hosts the Horsepower Chrome and Rust Automotive podcasts. www.stevejohann.com Happy Holidays! MEET US AT BOOTH 6169 LAS VEGAS - JANUARY 13-17, 2019 - Zoo Family zooprinting.com 800.507.1907 60 | DECEMBER 2018 | GROW