PPB December 2018

P odcasting is exploding as a content delivery vehicle with thousands of podcasts being launched every year. Everyone from comedians to retailer Trader Joe’s to local libraries are harnessing this exciting technology to create branded media platforms for themselves. What began in 2004 as a cottage industry has now become a major player within the digital media world. For those unfamiliar with podcasting, think of a podcast as you would other on-demand services, such as Netflix and YouTube, where content is accessible 24/7 by anyone with a connected device. Much like what Netflix is to TV, podcasting is to radio. On-demand service providers have been major disrupters in the way content is being delivered and consumed. In the past, viewers and listeners alike were held captive to stations and networks that carried their favorite shows. All this changed with the advent of the internet and the associated technology that came along for the ride. Thanks to on-demand TV networks, viewers can access hundreds of commercial-free TV shows and movies for a small fee. Five reasons why podcasts can help build trust and grow your business. by Steve Johann A Primer On Podcasting First In A Two-Part Series 58 | DECEMBER 2018 | GROW