PPB December 2018

Techno l ogy Gettin g In OnThe Ground Floor The b est tech gifts make life easier or more enjoyable for recipients. Plug into these ideas as you consider different ways to spark delight in your target audience. At home: A logoed, wireless speaker provides music for recipients’ ears and smart branding for your client. Statista data reveals that 84 percent of Gen Z and 73 percent of Millennials listen to music every day. At work: A custom journal and stylus pen combo comes in handy for meetings, conferences and events. Use this gift to welcome new employees to the team or prepare office staff for an upcoming seminar. At play: Whether recipients are powering through a workout or romping around with their kids, logoed wearable technology helps them log their physical activity and stay on track with their fitness goals. Nearly three-quarters (73 percent) of Americans work out at least once a week, according to a fitness survey by Timex. 48 | DECEMBER 2018 | GROW