PPB December 2018

GROW To The Power Of P: Population, Productivity & Prosperity Today’s changing demographics reflect age diversity and a healthy emphasis on education. page 62 34 EDITOR’S PICKS SCENTED PRODUCTS 58 MARKETING A PRIMER ON PODCASTING page 44 Promotions 2.0 With a little forward-thinking ingenuity, promotional products companies can create next-level campaigns for technology clients. | DECEMBER 2018 | 33