PPB November 2018

BUYOUT Mergers & Acquisitions | FEATURE Yet it would bemisleading to say that the current rash of such agreements is business as usual. “The winds of change are blowing,” says Phil Koosed, president of Los Angeles-based distributor BAMKO, which acquired Public Identity and Tangerine Promotions in 2017. “Business models that worked five years ago will fail five years fromnow. Companies that evolve with the times will be bigger and better for it.” To understand why acquisitions are becoming the norm is to understand the changes that have taken place in the promotional products industry and in the economy at large. To do that, you must first learn who is making these decisions, HOW TO POSITION YOUR COMPANY TO REAP THE REWARDS. by Kyle A. Richardson | NOVEMBER 2018 | 63