PPB November 2018

T he beverage industry is booming. The global nonalcoholic beverage market is projected to reach $1.6 trillion by 2025, according to Grand View Research, while the global alcohol segment is expected to top $1.6 billion by 2022, according to Allied Market Research. Those at the heart of the beverage industry—from massive bottled-water companies to Main Street wineries—are thirsty for creative ways to promote their brands. To tap into this market, promotional products distributors need only get their creative juices flowing. How can they use promotional items GROW by Audrey Sellers The Beve r age I ndus t r y Drink It In The beverage market overflows with opportunities for promotional products companies. 50 | NOVEMBER 2018 |