PPB November 2018

Service Superheroes | FEATURE The fact is that customers have plenty of choices on where to buy, and if their current source isn’t stepping up in every way to deliver an exceptional customer experience, they will move on. In an article on his website, Shark Tank millionaire entrepreneur Daymond John explains why he thinks customer service is the most important part of any business. He says there are only two ways to improve a business’s operations—increase sales or decrease costs. Reducing costs can be nearly impossible in some cases, but if you can over-deliver on customer service, the sky is the limit on how high you can increase sales. From a customer point of view, he believes they value great service even more than a low price. These superheroes prove that customer service is not a department—it’s an attitude. By Tina Berres Filipski “If we don’t take care of our customers, someone else will.” The reality of that statement hits most businesspeople right in the gut. | NOVEMBER 2018 | 25