PPB November 2018

by Kyle A. Richardson Re t a i l - I nsp i r ed S t y l e 14 | NOVEMBER 2018 | INNOVATE O ver the past half-decade, streetwear has emerged as one of the dominant forces in fashion. Mixing hip-hop, sports and preppie- style skate culture into an unlikely amalgam, streetwear can be found on New York runways and in Newark malls, represented by brands like Supreme, Obey and Stüssy, and made popular by the likes of Pharrell Williams and Justin Bieber. Hoodies, sweatshirts and graphic tees are the bread and butter of this style— making it a perfect match for the promotional apparel industry. Take It To The Streets How hip-hop and skate culture have made familiar basics today’s top sellers.