PPB October 2018

The 5Rs of promotional products Reach Relativity Recall Resonance Reaction Inside The Full Report The 2018 PPAI Consumer Study uses five known metrics to answer key questions related to the use of promotional products in the U.S. workforce. The full report explores the five R’s to offer complete insights on the role of promotional products from an employee perspective. Find the 2018 Consumer Study and more exclusive PPAI Research at www.ppai.org/research. said, “I love my coffee mug from a previous employer. I received it as a thank-you for donating to my agency. It makes me proud to use it—even at my new job.” Promotional products are the only form of advertising that can be effectively used the same way as both an internal and external marketing strategy. When aligned, companies are better armed to build, nurture and grow thriving brands customers can trust. Moumita Das is the research manager at PPAI. PPAI Exclusive Research | FEATURE Summit18_ThankYou-PPBhpg-ol.indd 1 8/28/18 4:43 PM | OCTOBER 2018 | 93