PPB October 2018

T rust. It’s a powerful asset in business and essential to the effective and efficient functioning of the markets that underpin our vibrant economy. Philosophical changes in human capital management are taking place in response to the radically shifting workforce, workplace and the very definition of work. These shifts are due, in part, to the public’s declining confidence in the traditional structures of leadership. In fact, the 2018 Edelman Trust Barometer reveals a trend toward rising distrust in business, government and media, providing fertile A New Study Gives Emphasis To The Role Of Promotional Products Within The U.S. Workforce By Moumita Das Always Trending PPAI Exclusive Research | FEATURE | OCTOBER 2018 | 89