PPB October 2018

The athleisure-inspired Sports Mesh Sport Pack is made with unique and on-trend sports mesh material, with a front faux-neoprene slip pocket and double drawstring closure. Vitronic / PPAI 114197 / www.vitronicpromotional.com Step out in style with the Puma 25L Backpack featuring padded, adjustable and ventilated shoulder straps, a top carry handle and a ventilated back panel. The main zippered compartment includes a laptop sleeve that fits most 15-inch laptops. This backpack offers a variety of pockets including a front vertical-zipper pocket, a side zippered pocket and a side mesh pocket with compression strap. Kati Sportcap / PPAI 113758 / www.katisportcap.com The National Park Service (NPS) is made up of over 400 properties across the country that are visited by over 330 million people every year. The American Recreation Coalition reports that visitation in 2017 increased over seven percent in 2017, spurred on in part by proactive partnerships and initiatives. One outreach program, “Every Kid in a Park,” has the goal of getting every fourth grader in the country—all four million of them—to a state, national or local park and encouraging repeat visits with free passes. The program is in its third year. Other efforts to spur domestic and international visits focus on convenience and connectivity. Pre-planned trip itineraries can be found online, and new apps to help visitors buy passes, plan hiking routes and book campsites appeal to younger consumers. In addition, recreation.gov, a trip-planning and information-sharing platform, is the result of an alliance among a number of federal agencies. In April, HanesBrands and the National Park Foundation (NFP) announced a five-year partnership to encourage exploration and conservation of America’s parks. The new Hanes women’s collection features landmarks such as the Grand Canyon and statement shirts. A unisex collection with vintage silhouettes of national parks on eco- friendly fabrics is available through Alternative. The partnership is expected to generate $4 million for NPF. “Working alongside the National Park Foundation to develop these collections has allowed us to create a unique product that encourages people of all backgrounds to get outside and explore the world around them,” says Rachel Newman, vice president of sales, American Casualwear, HanesBrands. AWalk InThe Park The National Park Service ups its game to draw more visitors. Terry Ramsay is associate editor of PPB. | OCTOBER 2018 | 57 GROW