PPB October 2018

Score Big With Sports & Leisure Gear “It’s all about the experience,” says Lindsey Schultz, marketing coordinator for IMAGEN Brands, parent company of Crown (PPAI 113430) and Vitronic (PPAI 114197). “Having backyard parties, going to a park or touring a local brewery has become recreational by playing fun outdoor games. It’s a newway tomake memories, enjoy the outdoors and take a break from technology.” Thanks to the experience economy, camping is enjoying a resurgence, driven primarily by Millennials seeking to unplug. According to KOA, the nation’s largest private campground system, Millennials made up 38 percent of the 75 million camper households in the U.S. in 2017, up from 34 percent in 2016. In addition, the upcoming Generation Z is equally enthusiastic about camping and outdoor activities. Camping is becoming more of a physical activity, too, with hiking overtaking fishing as the most popular camping activity for the first time. Kayaking andmountain biking are also on the rise as part of the overall movement toward health and wellness. “We are experiencing a major uptick in the number of requests we receive for quality outdoor gear that will provide the consumer withmany years of memories,” says Eileen Lucky, promotional sales supervisor for Picnic Time Family of Brands (PPAI 143980). “The retail market is definitely driving the desire for craftsmanship. We see that corporate buyers now understand the value of having a product that will last more than one outing, and they want to provide their employees or client base with a useful item that they are proud to associate with their brand.” The High Energy Workout Kit has everything you need—all in one place—to help you reach your fitness goals. The kit includes a cooling towel, earbuds, water bottle, hand sanitizer and trail mix snack in a drawstring bag. Chocolate Inn/ Taylor & Grant/ Lanco PPAI 111662 / www.chocolateinn.com Energy bars are a great choice for snacking before or during moderate-intensity exercise and sports like climbing, hiking and skiing. Natural whole oats deliver nutritious, long lasting energy and great taste. Full-color graphics are available on the outside of the wrapper, with the option of a one-color inside imprint. KIND, LUNA, NTVL and NUGO are also available. Chocolate Inn/ Taylor & Grant/ Lanco / PPAI 111662 / www.chocolateinn.com | OCTOBER 2018 | 53 GROW