PPB October 2018

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International OCTOBER 2018 4 Perspectives The Truth About Ecommerce 8 Feedback 11 INNOVATE 12 Question Best Practices For Trade Show Exhibitors 16 Eye On Apparel Fitness Apparel 24 Profile Paul Rowlett, Everythingbranded.com 43 GROW 44 Market To Market Sport Venues & Stadiums 52 Editor’s Picks Sports & Leisure 58 Sales Explosive Upselling 79 THINK 80 Fast Forward Someone To Believe In 80 Management Arbitration Agreements Revisited 95 CONNECT 96 Factory Floor Ox & Pine 98 Close Up Jenny Straub, Imagen Brands 101 Inside PPAI 107 People News 109 Datebook 111 Snapshots 115 New Members 120 The Creative Calendar 26 THE BEST BOSSES OF 2018 15 Top Managers And The Employees Who Adore Them 72 THE MAIN EVENT Suppliers share their tips for making trade shows a success. 88 THE TRUTH IS ALWAYS TRENDING A new study gives emphasis to the role of promotional products within the U.S. workforce. 62 FUTURE PROOF The Promotional Products Education Foundation continues to fund the dreams of the next generation. | OCTOBER 2018 | 3