PPB October 2018

GROW PPEF Scholars The Promotional Products Education Foundation continues to fund the dreams of the next generation. page 62 44 MARKET TO MARKET SPORTING EVENTS & STADIUMS 58 SALES EXPLOSIVE UPSELLING 72 THE MAIN EVENT Suppliers Share Their Tips For Making Trade Shows A Success. page 52 Into The Great Outdoors The allure of fresh air and active fun drives the thriving sports and leisure industry. | OCTOBER 2018 | 43