PPB October 2018

F i t ness Appa r e l The urban athletic design with technical features makes the Reflex Hoody ideal for pre- or post- workout. The performance-inspired H2X-DRY ® fabric wicks moisture away from the skin to help maintain optimal body temperature. A high-density print provides a framed, technical style aesthetic. Available in men’s and women’s styles in an assortment of colors. Stormtech USA, Inc. / PPAI 260245 / www.stormtech.ca Cream Of The Crop Studio Three, a boutique Chicago gym offering cycling, yoga and boot camp classes, was looking for fashion-forward merchandise for its members and uniforms for instructors. Axis Promotions partnered with supplier Bella + Canvas to offer customized tank tops in several styles and colors. Lauren Gula, senior account manager with Axis Promotions, notes that crop tops are trending and have been particularly popular with the fitness market. Studio Three is currently stocking up on merch for a second location opening in the city. Source: Axis Promotions Case Studies Run With It A youth soccer association was looking for a fundraising item to be sold at its annual soccer tournament. The association worked with Beacon Promotions to create tube socks decorated with fun and colorful artwork, and sold them at the tournament. The socks were a fun souvenir for participants, and they provided a great source of revenue. The association plans to offer socks as an annual item at the tournament. Source: Beacon Promotions, Inc. Look sporty in the new Champion Washed Twill Dad Hat . This unstructured, low-profile six-panel cap features a tri-glide closure, pre-curved visor, Champion inside seam tape and a “C” on the back-left panel. Available in five colors. Kati Sportcap & Bag / PPAI 113758 www.katisportcap.com 20 | OCTOBER 2018 | INNOVATE