PPB October 2018

speed recovery by increasing blood flow and oxygen levels in the body is also growing; for example, luxury sleepwear startup Lunya has successfully launched a line of performance sleepwear. Electronic textiles, or smart fabrics, are making their way into the fitness market, too. Fashion technology company Wearable X has introduced yoga pants that give aspiring yogis ongoing feedback to improve performance via vibrations at the ankles, hips and knees. “Another growing part of the fitness market is eco-conscious clothing— recycled, organic and responsibly made fabrics,” says Marcus Davis, product development manager for Hanes/ Champion (PPAI 191138). “I think we tend to think more about the environment even more when we are doing something else positive.” Since fitness apparel uses more synthetic fabric than any other apparel category, according to an EDITED article, the opportunities for growth in the sustainability segment are wide open. Look for emerging options that are more earth-friendly, such as recycled and biodegradable synthetics. Fashion trends in fitness are ever- changing, following the overall retail expectation of fast fashion. A few current hot spots include matched sets, sports bras with interesting details and/or high necks, ruffles and cropped tops and hoodies in the women’s market. Trends in unisex styles include color-blocking, sheer panels, lightweight layers, plus sizes and pieces that help the wearer transition from the gym to the street. “Comfort and versatility are what customers are looking for in today’s apparel,” says Jeanene Edward, vice president of activewear marketing and merchandising for Fruit of the Loom/ JERZEES (PPAI 112791). “Customers also want a product that transfers well throughout the day. With our busy lives, performance apparel is a terrific choice because it’s able to transfer seamlessly across multiple usage occasions.” Constructed of a 76/24 polyester/Spandex interlock, the new aFlex leggings provide plenty of stretch and comfort. The flat-lock stitching guards against chafing, and there is a small key pocket for added convenience. This versatile wardrobe staple is available in capri or full length in ombre or black. Made in the USA. AKWA / PPAI 205981 www.akwa.com The Women’s American MoCA ™ Three-Quarter Sleeve Cross Back is made of Micro Modal and combed ring-spun cotton, giving it a natural, soft hand. This top has a feminine contour and cross-back detail, which makes it perfect for layering over strappy bralettes. Shown in olive, it is also available in black, navy, berry and periwinkle. Made in the USA. Expert Brand / PPAI 267226 / www.expertbrand.com Front Back | OCTOBER 2018 | 17 INNOVATE Shape Up Your Wardrobe With The Latest Fitness Apparel