PPB October 2018

Straub, her husband, Brian, and son, Ian, took the Architecture River and Lake Cruise in Chicago this summer. Jenny S t r aub I f you’re lucky enough to work with Jenny Straub, you’d better like to shop. Straub, IMAGEN Brands senior director of product development, admits to an obsession with retail trends, which translates to hours on the hunt for product ideas and innovations. Straub has a solid foundation in retail, earning her degree in fashion merchandising and working in a variety of retail settings—including a mall t-shirt printing store— where she developed her work ethic and learned about brand management. Growing tired of retail’s long weekend hours, Straub answered an ad for a regional sales manager position at supplier Vitronic—a position she held for five years. She then worked for a distributor for a year and a half, which gave her a deep respect for the distributor sales process. Straub returned to Vitronic as the new product manager, traveled to China and India Get The Show On The Road As the driver of the product development vision for IMAGEN Brands, Jenny Straub knows a thing or two about trade show prep. by Terry Ramsay 98 | OCTOBER 2018 | CONNECT