PPB September 2018

SPARK, PPAI’s conference for young professionals in the promotional products industry, improved on its inaugural success with another well-received event this year. Held in July in Nashville, Tennessee, SPARK delivered education and networking opportunities for 80 practitioners who are in the early stages of their careers in the promotional products industry. “This year is different,” says Kalie Herron, Augusta Sportswear Brands/ Boxercraft multi-line rep, and SPARK work group chair. “With 33 attendees who are second-timers, there’s an idea of how it’s supposed to be, and how we’re supposed to grow and build from here. We’ve brought in speakers and education sessions that take it to the next level. SPARK gives people new to the industry an education on what it’s about, taking those next steps to become a better leader or employee, and how to take that leadership role forward.” Delivering a unique take on education in the industry, SPARK moved through different locations throughout the host city, giving attendees a feel for Nashville, showcasing presentations in fresh environments and creating opportunities to network and collaborate. “SPARK has been a really great experience,” says Rayan Horak, owner of distributor Pivot Communications Group SPARK Builds Connections With Attendees In Its Second Year Now in its second year, SPARK drew more than 80 industry professionals in the early stages of their career to Nashville, Tennesse. 98 | SEPTEMBER 2018 | CONNECT