PPB September 2018

FEATURE | 2018 Higher Education Study A s emerging innovations and shifting demographics propel the next frontier for competition and productivity, the need to connect the working world with the next generation of talent has never been greater. The promotional products industry’s foothold in the education sector shines bright; it was identified as one of the top buyers of promotional products according to PPAI’s 2017 Sales Volume Study. And yet, year after year thousands of talented and ambitious future marketing leaders graduate from the country’s colleges, most unaware of the promotional products industry and the opportunities it provides. In response to an increasing need to better understand how instructors present promotional products in higher education, this spring PPAI partnered with the American Marketing Association (AMA) to collect insights frommore than 400 marketing educators and more than 1,000 undergraduate students from across the United States in the 2018 Higher Education Study. Detailed findings offer the most comprehensive look at the promotional products industry’s reputation through the eyes of marketing faculty and marketing majors ever undertaken. The Untold Story Transforming The Promotional Products Industry One Classroom At A Time PPAI Exclusive Research by Moumita Das $27,866 The total average cost of one year at an in-state college for the 2017-2018 academic year. 86 | SEPTEMBER 2018 |