PPB September 2018

What do you think? And what did I miss? These precarious and exciting times call for proactive, enthusiastic adaptation and evolution in every business. And as you go through your organization’s future-cast modeling and strategic planning, remember what Jack Welch famously said, “Change before you have to.” What’s on your mind? If you can articulate it as a Viewpoint article, send your thoughts to PPB@ppai.org for consideration in a future issue of PPB . 16 Reliance on grandpa’s gospel vs. investment in continuing industry education 17 Communication to the masses via email vs. human-to-human conversations with individuals 18 Ignoring HR violations vs . celebrating the change that comes from correcting the people problems in organizations 19 Disregard for safety compliance (“no one will find out”) vs. product safety as a go-to-market strategy 20 Cheap, race-to-bottom products vs. quality products with stellar design and packaging 21 Product vs . purpose 22 9-5 vs . flexible work schedules 23 Territorial and protective vs. open-minded idea sharing with “a rising tide raises all ships” mentality 24 Beating up the supplier chain for more, more, more vs . reciprocal investments in long-term relationships with partners 25 Selfish, insular mission vs . bigger picture, longer-term industry vision 26 Lowest price, best customer service, largest catalog goals vs. real value differentiation 27 Product, price, promotion, place vs. purpose, pride, partnership and personalization Respond by posting your comments to this article at pubs.ppai.org. Danny Rosin, CAS, is co-president of Morrisville, North Carolina-based distributor Brand Fuel. dannyr@brandfuel.com www.TheDistributorExchange.com • 844-251-8544 (toll free) Do you want to sell your distributorship? We can help you sell your distributorship quickly and easily. All inquiries are strictly confidential. and supportive. What else can I say . . . a dream come true!” – Barb Feyka - Capstone Promotions | SEPTEMBER 2018 | 85 THINK