PPB September 2018

Put Pen To Paper For A Digital Detox The Census Bureau reports that close to 80 percent of Americans own a computer and 75 percent own a smartphone. Thanks to all that screen time, workers are looking for ways to unplug. According to research firm The NPD Group, the 2018 Paperworld conference in Frankfurt, Germany, was dominated by traditional office space trends with tactile objects such as notebooks and file storage rather than technology. The shift is geared toward wellness-motivated consumers looking for a calmer work environment to promote overall wellbeing. Bloomberg reports that digital detox retreats and expeditions are becoming a standard offering at spas and as part of luxury travel packages. Advertised benefits include better sleep, improved memory and deeper interpersonal interactions. Millennials with disposable income are embracing the digital detox concept with enthusiasm. The first step is the hardest, though—all digital devices, including phones, are locked away until the end of the experience. Digital detoxers can look forward to quality time with hard-back books, print magazines, journals and pens while they commune with nature or get pampered at the spa. For this crowd, experiencing the nostalgia and joy of a simpler, wireless way of life is like a juice cleanse for the brain. Terry Ramsay is associate editor of PPB . www.TheDistributorExchange.com • 844-251-8544 (toll free) All inquiries are strictly confidential. Do you want to sell your distributorship? We can help you sell your distributorship quickly and easily. “This type of business transaction was completely foreign to me so it was invaluable to have The Distributor Exchange take us through the process step by step. They went above and beyond in all regards. I couldn’t be happier with their efforts to make this a win win for all parties involved.” – Cindy Gibbs - Big Fish Branding | SEPTEMBER 2018 | 69 GROW