PPB September 2018

Supporting A Good Cause What makes a pen unique doesn’t always have to do with the business—sometimes, it’s best if it doesn’t. Mike’s Mechanic Shop handed out pens with a bikini top shape. The shop owner had them made in pink and gave them out in October for Breast Cancer Awareness month. The imprint on the barrel read, “We’re here to support you! Mike’s Mechanic Shop.” Both women and men loved them and showed them off to friends. Source: Bentcil Company Winning The Vote Nothing shows patriotism more than displaying a country’s colors. Wanting to demonstrate patriotism while promoting his candidacy, a politician had red, white and blue Double Exposure Highlighter and Ballpoint Pens printed with his name and campaign website. He handed them out at local parades and county fairs. Source: Beacon Promotions Camouflage That Stands Out A client wanted a camouflage carpenter pencil. Supplier Shepenco had not created one before, but its in-house art department was able to separate the camo and create a six-color, two-sided imprint. The client was ecstatic about this true one-of-a-kind pencil. Source: Shepenco Unexpected Overtime A law firm gave out heart-shaped pens to potential clients to help drive business. Why the heart shape? It was proof attorneys really do “have a heart.” It was so unique, a recipient—needing an attorney seven years later—remembered the heart pen. The attorney was surprised to hear the promotional product from many years prior was still doing its job. Source: Bentcil Company Case Histories 66 | SEPTEMBER 2018 | Wr i t i ng I ns t rumen t s GROW