PPB September 2018

Writing Instruments To Write Home About preference of some young consumers to the surge of interest in vinyl records. Anti-technology products speak to the desire for individuality, similar to the anti- fashion trend in apparel. In its Global Writing and Marking Instruments Market 2018-2022 report, market research firm Technavio predicts strong growth in the writing instruments market for the next four years, with the potential to reach revenue up to $24 billion. Developing countries, particularly in the Asia-Pacific region, will account for the most growth due to the rise in literacy rates. The report indicates that pens will continue to be the most popular item in the writing instrument category, and that the demand for multi-functional pens will increase. The Technavio research also reveals that over half of Americans own a branded pen, underscoring the broad reach and staying power of pens in the promotional industry. And, writing instruments account for over six percent of sales in the promotional industry, according to PPAI’s 2017 Sales Volume Survey. “Promotional pens become a direct reflection of a company’s or individual’s personal branding,” says David Klatt, CEO of supplier BIC Graphic USA (PPAI 114187). “With a cost per impression of less than one-tenth of a cent, pens offer big bang for your buck. The compact size of writing instruments also works in their favor—a pen easily travels from pocket to pocket and person to person.” Interest in luxury fountain pens is strong, too, according to MarketWatch . Much like a fine watch, a premium pen is the ideal executive gift, with rare pens selling for thousands of dollars. Collectors refer to these luxury pieces as “useable art.” “We think of pens as conversation starters that also happen to write—in all languages,” says TomKillion, owner of supplier Bentcil Company (PPAI 113387). “We love humor because humor sells. Customers keep our pens, remember the imprint, remember the shape and, most importantly, remember who gave it to them.” Klatt adds, “The range of price points, stylish details and recognizable brands make writing instruments ideal for both giveaways and high-end gifts.” From design to execution, this tool gets the job done. The Color Barrel Ballpoint Pen with Stylus, Bottle Opener and Screwdriver is designed with a red or blue barrel and twist-action mechanism. Simply remove the cap with the stylus to access the screwdriver. This is a great do-it-yourself gift for architectural firms, construction companies and repair services, and its compact size is perfect for taking on the go. Graphco Line / PPAI 200071 www.graphcoline.com The Stylus Pen with LED Flashlight is stylish and practical, with the added benefit of a flashlight when needed. The GR8Ink cartridge is upgraded for smoother writing, and the stylus works with any touchpad device and easily transitions to a regular pen for note taking. Chocolate Inn/ Taylor & Grant/ Lanco / PPAI 111662 www.chocolateinn.com | SEPTEMBER 2018 | 65 GROW