PPB September 2018

Wr i t i ng I ns t rumen t s by Terry Ramsay 64 | SEPTEMBER 2018 | D espite the rise of digital technology and the omnipresence of keyboards, traditional writing instruments aren’t going anywhere. It turns out that consumers still want to take notes, make lists, keep journals and doodle the old-fashioned way. Counterintuitively, it’s not just the Baby Boomers who won’t give up handwriting—Millennials and Generation Z are attracted to the throwback element of longhand, perhaps as a result of screen fatigue. MarketWatch compares the analog Think Ink The enduring appeal of handwriting and tangible writing instruments makes pens a solid choice for marketing campaigns. GROW