PPB September 2018

Real-World Solutions Industry Case Studies Gauging Customer Interest A seed company wanted its farm/ranch customers to book seed orders for the next spring planting. Anyone who booked seed orders in early winter received a Triangle Rain Gauge. Farmers and ranchers need to know how much rain they receive, so it was the perfect product on which to put the seed company’s logo and contact information, as it is seen on a regular basis. Source: Beacon Promotions Bring the farm to life with a 16-page coloring book that teaches young readers about cows, chickens and their barnyard friends. Customize the book with an imprint on the front cover. BIC Graphic USA / PPAI 114187 www.bicgraphic.com Relax and enjoy a job well done with the Herbal Retreat tea gift set, packed with an assortment of caffeine-free herbal infusions, including apricot amaretto, mojito marmalade, blueberry merlot, cherry cosmo and kiwi lime ginger. Choose from a petite presentation box, a larger presentation box, or a 15-serving Single Steeps set. Tea Forte / PPAI 711828 / www.teaforte.com A tribute to beautiful rural America, this 12-subject appointment calendar includes 12 scenic photographs of the countryside. Reflect on the simple pleasures of country life or the complexity of modern agriculture when viewing each scene. Tru Art Advertising Calendars / PPAI 113720 / www.truart.com Boosting Hospitali-tea Evening Light Lavender Farm in Deer Park, Washington, sells lavender teas in its farm store. Kristina Beal of American Solutions for Business suggested a branded mug to complement the tea. “Drinkware can be a fun, impactful way to promote brand locality, and having a branded mug they could sell with those items was a perfect match for Evening Light,” says Beal. “Now, every time the customer enjoys this specific tea (or any drink, really), they’re reminded of their experience at the lavender farm. Branding is all about connecting the user with a positive feeling while using your product.” Source: American Solutions for Business | SEPTEMBER 2018 | 59 GROW