PPB August 2018

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International AUGUST 2018 4 Perspectives Make It Easy 8 Feedback 11 INNOVATE 12 Question Giving Social Media A Voice 16 Eye On Apparel Footwear 20 Profile Jason Lucash, Origaudio 24 Marketing Top Five Social Media Trends Of 2018 33 GROW 34 Market To Market Nonprofits 42 Editor’s Picks Personal Tech 50 Sales The Skill Set Of The Future 59 THINK 60 Fast Forward The Human Touch 64 Money Matters What’s In Your Bubble? 68 Management Top 10 Ways To Increase Employee Engagement And Company Loyalty 73 CONNECT 74 Factory Floor Shepenco 76 Close Up Craig Stephens, Imprint Logo 78 Inside PPAI 84 Snapshots 87 Datebook 89 People News 91 New Members 96 The Creative Calendar 52 DATA VISUALIZATION Creating Lightbulb Moments Using Your Own Data 26 STRATEGIC FORESIGHT Strategic foresight offers the promise of continued business growth in a world of uncertainty. | AUGUST 2018 | 3