PPB August 2018

24 | AUGUST 2018 | S ocial media waits for no brand. And just like everything internet-related, it changes fast. The Cambridge Analytica scandal, Mark Zuckerberg’s congressional hearings and the General Data Protection Regulation might have shaken the social media world recently, but the process continues. Social media has developed—and is still developing—in interesting ways. Take a look at the top five trends shaping the social media landscape in 2018. 1. Stories Replace Feeds With the rise of smartphone adoption and mobile video has come a significant change to content production: stories are now replacing feeds. Feeds are what you’re used to seeing on Facebook or Twitter: a scrolling wall of content in many formats. Stories, on the other hand, are vertical video montages that are easy to produce and consume on mobile devices. And while the format was first popularized by Snapchat, currently Instagram and Facebook are taking the lead. Gen Z especially prefers stories since they are often sent through more private channels From AR to gaming and video, learn what’s catching your customer’s attention. by Kristina Skindelyte Top Five Social Media Trends Of 2018 INNOVATE