PPB August 2018

Jason Lucash | AUGUST 2018 | 23 INNOVATE ideas to “lots of late nights” and hardcore market research. “We shop the markets in major metropolitan cities all over the world to see what’s trending in retail and what the needs are in this industry,” he says. “We also ask our customers what they want and then do early rounds of testing, including blind testing on pricing. Rather than buying products off a factory shelf, we conceptualize and build everything from scratch. It’s a formula that’s worked really well for us.” For the past four years, Origaudio has doubled its sales year over year. “We’re growing at a rocket ship pace,” says Lucash. “We started with two employees and now we have 53, with two offices and over 20 reps across the country.” He predicts that Origaudio will sell over $24 million in promotional products this year, and they’re having fun doing it. Lucash says the staff is made up of young people who understand the Millennial market, and he describes their corporate culture as “pretty ridiculous.” The company motto is, “Make Awesome Happen,” and each employee is encouraged to interpret and carry this out in their own unique way. Outside the office, Lucash is a Million Mile Traveler who admits to wanderlust, and he’s an avid snow skier and biker. But he has recently become more of a self-professed homebody since he and his wife welcomed a newborn daughter to the family. Asked what the future holds, Lucash says, “We’re not a company that has a five- or 10-year growth strategy. We’re always going to be a company that adapts and changes based on the market and what our customers want.” In the short term, Lucash says he and Szymczak are focused on increasing their space, talent pool and product line to meet customer demand. “The future for our company is very promising. We’ve grown at a rapid pace, and we’re going to keep doing that.” Terry Ramsay is associate editor of PPB . “We’re not a company that has a five- or 10-year growth strategy. We’re always going to be a company that adapts and changes based on the market and what our customers want.” —Jason Lucash www.TheDistributorExchange.com • 844-251-8544 (toll free) All inquiries are strictly confidential. Do you want to sell your distributorship? We can help you sell your distributorship quickly and easily. “This type of business transaction was completely foreign to me so it was invaluable to have The Distributor Exchange take us through the process step by step. They went above and beyond in all regards. I couldn’t be happier with their efforts to make this a win win for all parties involved.” – Cindy Gibbs - Big Fish Branding