PPB August 2018

| AUGUST 2018 | 19 INNOVATE Festival Flare Every year, a German community holds an Oktoberfest celebration. The souvenir committee was looking for a fundraising item to be sold at the souvenir tent. In the past, they had provided t-shirts, but they were looking for something different. So, they had socks created with fun and colorful artwork that were sold at the event. The unique souvenir was popular with festival participants and provided a great source of revenue. Going forward, the committee plans to include decorated socks as a part of their annual festival. Source: Beacon Promotions Stay warm all winter long with ultra-cozy women’s slippers , featuring a faux-suede upper and fur lining. Choose black, fuschia or camel. Dollar Days / PPAI 511034 / www.dollardays.com Known for their comfort and made of the highest quality combed cotton, premium socks can be used for team uniforms, healthcare programs and for any industry where workers are on their feet all day. Premium socks are digitally printed in minute detail, including logos, trademarks and PMS color matching. These socks are licensed by the NFL, MLB and NBA Players Associations and are worn by some of the top athletes in the world. The socks are available in five lengths and three sizes. Strideline, LLC / PPAI 658220 www.strideline.com Athletic ankle socks are a wardrobe staple. Made of 80 percent cotton, 18 percent polyamide/spandex and two percent elastane, they are comfortable and machine washable. Available in medium (women’s 9-11) and large (men’s 10-13). Prime Line / PPAI 112744 www.primeline.com FOTO flip-flops offer a full-color graphic logo on a high-quality, fabric- topped EVA rubber sole. The rubber straps are soft and smooth, and the shoes are assembled and decorated in the U.S. with imported parts. Now available with an optional “logo sole” that leaves a logo imprint in the sand, these flip-flops are perfect for corporate events and incentive travel groups. Additional add-ons include upgrading to a fabric strap with silk screen or embroidery, custom hang tags and nylon mesh bag packaging. Pro Towels / PPAI 112755 www.neetfeet.com Case Studies Flu Fighters Before flu season, Microsoft launched a healthcare initiative to motivate employees to get an annual flu vaccine. Employees lined up to get their shots and a pair of premium “Flu Fighter” socks as their reward. Source: Strideline, LLC Terry Ramsay is associate editor of PPB.