PPB August 2018

Foo twea r 18 | AUGUST 2018 | INNOVATE In many parts of the world, the sport also known as “football” has been an integral part of popular culture for centuries. But it’s taken a while for it to catch on in the United States. In 2012, a 15-story, full body-length image of British soccer star David Beckham in his H&M “knickers” welcomed visitors to New York’s Times Square. Beckham-mania may have been the beginning, but he’s not the only player to preen for the cameras; in fact, Giorgio Armani was quoted in the New York Times saying, “footballers are today’s new style leaders”—and that was 10 years ago. With the recent announcement that the U.S., Canada and Mexico will host the 2026 FIFA World Cup, coupled with the kickoff of the 2018 FIFA World Cup in June, soccer enthusiasm seems to be at an all-time high in North America. And with the steady influence of sports and sports stars in fashion, watch for soccer-inspired apparel to make its way into the mainstream. Soccer scarves and jerseys have already become popular retail items, and in recent years fashion designers have rolled out soccer- inspired footwear, jewelry, bags, outerwear and even dresses. If you don’t know where to start, consider joining the 313 million fans who make up Real Madrid star Cristiano Ronaldo’s social media following, who watch his every move—and what he’s wearing. Soccer Fever Get In The Game These waterproof, molded rain boots with a flexible, non-slip sole are a must-have in inclement weather. The boots are available in black or red with screen-printed graphics. Pro Towels / PPAI 112755 / www.neetfeet.com Stash your keys, cash or cards on the run in the utility sock , a unique promotional product with a fully functional and customizable pocket. This sock has been included in marketing promotions for hotels and local governments, including the launch of a new bus program. Strideline, LLC PPAI 658220 www.strideline.com The deluxe opened-faced, black nylon shoe bag golf kit holds all the essentials a golfer needs: three Callaway Warbird 2.0 golf balls, a 16-inch by 16-inch microfiber golf towel, a hat clip with ball marker, SPF 30 sunscreen, a matchbook tee holder with five Evolution tees and a plastic ball marker. There are multiple imprinting opportunities, including the shoe bag, towel, golf ball, marker and matchbook tee holder. Custom imprinted tees are an optional add-on. Ball Pro Promotional Group PPAI 112763 / www.ballpro.com Add something unique to marketing campaigns with recycled PET dye-sublimated shoelaces . Polybagged in pairs, this promotional tool makes an excellent addition to trade shows, conferences and conventions. SnugZ USA / PPAI 112982 / www.snugzusa.com