PPB August 2018

by Terry Ramsay Foo twea r 16 | AUGUST 2018 | INNOVATE W hen Sex in the City launched in 1998, Carrie Bradshaw brought the New York fashion scene to households everywhere and popularized the quest for the perfect shoe. While the target market for the boundary-busting dramedy was clearly women, shoe obsession has become gender-neutral. According to a survey in Time magazine, the average American woman owns 27 pairs of shoes, and the average American man has 12 pairs. In 2018, the biggest retail trend in footwear is the omnipresence of sneakers in both formal and informal settings. The athleisure movement is influencing footwear in a big way, with sport leisure Get Your Foot In The Door Sneakers, slip-ons and fun socks eclipse more traditional footwear as part of the overall streetwear trend.