PPB August 2018

14 | AUGUST 2018 | INNOVATE is on LinkedIn, we also have a presence on Facebook. We utilize Social Jukebox to plan our social media distribution. It allows me to set up 10 different channels per medium and send each set of content out at different intervals to different groups, which gives me the opportunity to target people more accurately. In short, social for us is a large part of our overall marketing strategy. It is designed to provide valuable content as to why marketing works and how to do it more effectively. BEN BAKER President Your Brand Marketing PPAI 384130 Do YouHave An Answer? A Distributor Asks: What is the best way to determine if an order is legitimate? I recently had a request from a caller in California, but they requested that the product be delivered to Eagle Express, a courier company in Texas. The prospective client confirmed the order and imprint information, and also emailed a credit card authorization form right away. But I’m very skeptical about this order. What should I do to verify its authenticity? What’s Your Answer? Email answers along with your name, title and company name by August 31 to Question@ppai.org for possible inclusion in an upcoming issue of PPB magazine. Terry Ramsay is associate editor of PPB . 800.507.1907 www.zooprinting.com Custom estimates we are the leader in Quantity • Die Cutting • Perfect Binding • Contour Cutting Wind Slits • Mailing w/ Inserting Searching for a Product or Service You Can’t Find on the Website?