PPB August 2018

INNOVATE 12 QUESTION GIVING SOCIAL MEDIA A VOICE 20 PROFILE JASON LUCASH, ORIGAUDIO 24 MARKETING TOP FIVE SOCIAL MEDIA TRENDS OF 2018 page 16 Strategic Foresight Strategic foresight offers the promise of continued business growth in a world of uncertainty. page 26 | AUGUST 2018 | 11 Get Your Foot In The Door Sneakers, slip-ons and fun socks eclipse more traditional footwear as part of the overall streetwear trend.