PPB July 2018

N etworking is a critical part of growing your business, especially in a large and competitive industry like promotional products. There are plenty of opportunities to meet others—you could probably attend a networking event every night of the week if you wanted to. But what you will discover is that most of these events are a waste of your time. I am not saying networking groups like Business Network International (BNI) and other lead-share and Chamber of Commerce groups are not worth it, because they are, to a degree— if you really hustle, follow up and know how to work it. But let’s be realistic—you’re in a room surrounded by other people who are more concerned about selling their stuff to you than hearing what you can offer them. Many people who play the networking game will attend The first lesson of effective networking is to be where your customers are. by Josh Frey Time Is Money: Be Strategic With Networking 66 | JULY 2018 | THINK