PPB July 2018

A Box That Ticks All The Boxes To celebrate its upcoming 10-year anniversary, a client wanted to send upscale gifts to board members and high-pro le customers. Distributor Axis Promotions recommended champagne and chocolate truf es decoratively packaged in a wooden crate. Rather than branding the items directly, the truf e boxes were adorned with custom belly bands, and hang tags featuring personalized notes from the CEO thanking recipients for their part in getting the business to its milestone moment were placed on the champagne bottles. Source: Axis Promotions Case Studies A Whale Of A Promotion TIAA, a Fortune 100 nancial services provider, was going through the process of a rebrand. The company asked Axis Promotions for help perfecting its new logo on branded merchandise. For its new brand launch, the CMO requested a large order of hundreds of Vineyard Vines ties, bow ties and scarves incorporating the new logo. Axis worked with Vineyard Vines to create these unique and stylish apparel items. They were so well received that TIAA added the pieces to its company store program. In addition, CEO Roger Ferguson has worn the ties during interviews on CNBC. Source: Axis Promotions A Cheeky Promotion The Northwest Promotional Marketing Association (NWPMA) was hosting a weekend retreat for board members to plan and organize upcoming events. Each board member received a plush robe to be used on the retreat and back at home. The robes are soft, lightweight and luxurious, and ideal for both men and women. The robes were well received and inspired a bit of fun during the busy weekend. They were featured in a marketing piece, Expose Yourself To The NWPMA, a playful campaign to attract new members and volunteers. Source: Pro Towels Giving the reversible, self-hemmed Thank You Challenger Lambswool Throw is a unique way to express appreciation. With micro fur on one side and soft faux lambswool on the other, the micro fur side is embroidered in tatesful, tone-on-tone colors all over with “thank you” in six languages: English, French, Japanese, Spanish, and simpli ed and traditional Chinese characters. Embroidery is in tasteful, tone-on-tone colors. Pro Towels / PPAI 112755 / www.protowels.com 50 | JULY 2018 | GROW Pr emi ums Terry Ramsay is associate editor of PPB.