PPB July 2018

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International JULY 2018 4 Perspectives Strengthening The “I” In PPAI 8 Feedback 11 INNOVATE 12 Question Get Paid On Your Own Terms 14 Eye On Apparel Coordinating Couture 22 Profile Vince Winters, EG-PRO 35 GROW 36 Market To Market Construction & Engineering 44 Editor’s Picks Premium Products 52 Sales Spam Alternatives 61 THINK 62 Fast Forward Outside The Demographic Box 66 Marketing Time Is Money: Be Strategic With Networking 68 Management Interviewing 101 For Employers 73 CONNECT 74 Close Up Brian Gill, thumbprint 76 Day In The Life Elizabeth Tate, Signet, Inc. 78 Inside PPAI 84 Datebook 86 People News 89 Snapshots 91 New Members 96 The Creative Calendar 54 READY, SET, GROW Raising capital is a necessary part of growing a business. Learn how to get what you need, without getting in over your head. 26 THE FUTURE IS SMART New PPAI Research Explores The Dynamic Relationship Between Tech And The Industry | JULY 2018 | 3