PPB July 2018

But coordinated apparel is not necessarily about matching others or adhering to a rigid color-coding system. Instead, combining apparel pieces that are compatible in their color palettes and textures creates a look that is harmonious and put-together. To get a coordinated look, it’s best to avoid styles that are too “matchy-matchy,” and don’t be afraid to add an unexpected pop of a contrasting color, texture or pattern, particularly with accessories. On the retail side, an interest in coordinating apparel is on the rise. To help consumers take the guesswork out of matching different fabrics and staying current, retail clothing subscription services have become popular in the United States. Stitch Fix is one example of such a service, where consumers create an online profile and then receive a regular shipment of garments that have been selected for them by a stylist. Another option is Infinite Style by Ann Taylor, which sends subscribers coordinated outfits they can rent and then return. The idea is to simplify dressing and allow busy consumers to avoid the hassle of hitting the mall, or guessing what pieces work together when shopping online. In the promotional industry, coordinating apparel is essential for corporate apparel programs, teams and athletic events, and it includes separates that work together as well as similar pieces for men, women and youth. “Consumers today want quality apparel, and fit is super important,” says Marcus Davis, product development manager for supplier Hanes/Champion (PPAI 191138). “It’s imperative to offer flattering, appropriately- sized styles for a variety of shapes and sizes. For example, we offer coordinating lightweight ring-spun tees in youth, men’s, women’s, and women’s plus sizes within Hanes Black Label apparel.” Lauren Cocco, director of merchandising for supplier Vantage Apparel (PPAI 113235), says, “We merchandise our collection to give lots of wardrobe options. Coordinating apparel programs often use matching items for men and women, a combination of different product categories in coordinating colors, or complementary fabrics and colors but in different silhouettes.” The navy stars print is a bestseller in the Slouchy Eco-Jersey Pullover and the Eco-Jersey Ringer T-Shirt . Made from Eco-Jersey ™ fabric using organic and recycled materials, this print is offered in men’s and women’s styles, and in a mini version as part of the new youth collection. Alternative Apparel / PPAI 217134 / wholesale.alternativeapparel.com/imprintables/ The soft and cozy ladies’ Mélange Scuba Hood and men’s Mélange Color Blocked Hood are athleisure essentials. The scuba necklines add a unique and interesting touch to the standard sweatshirt. The ladies’ contrast arm striping and drawcords play nicely off the men’s color-blocked silhouette. Constructed of lightweight mélange fleece with a front pouch pocket, these sweatshirts are available in black, navy, red and royal blue. J. America / PPAI 351699 www. jamericablanks.com | JULY 2018 | 15 INNOVATE Matches Made In Heaven