PPB June 2018

Good Fo r t unes by Ho f fman ’s T ake two thin chocolate cookie wafers and one sliver of sweet sugary icing and put them together—what do you have? Only America’s most popular cookie. And what happens when you take that cookie and put decadent custom flourishes on it? You have a custom treat from Greenacres, Florida-based supplier Good Fortunes by Hoffman’s (PPAI 228504). Good Fortunes has put a personalized spin on OREO cookies, graham crackers, giant fortune cookies and caramel-nut confections for more than 20 years, and its treats are served up to hundreds of promotional clients, from Fortune 500 companies to mom-and-pop shops to major movie studios. “There is no limit to the possibilities of variation—each item is made to order,” says Brian Feeney, marketing and merchandising manager for Hoffman’s. “We are here for our customers’ every need. We have thousands of color variations and combinations to choose from.” It takes several pairs of steady hands to turn cookies and candy into custom goodies. The treats are enrobed, drizzled, sprinkled and iced to intricate specifications, a process that takes up to several hours per order, depending on the size of the order. But they are undoubtedly enjoyed in much quicker fashion—which is a good thing. “Our biggest challenge is colors changing when exposed to light and temperature changes. Cookies can be exposed to light for seven to 10 days before fading, but we recommend keeping the product in a cool, dark place until ready for consumption or display,” he says. Good Fortunes by Hoffman’s makes OREO cookies even sweeter by dipping and decorating to order. by Jen Alexander Slam Dunk 86 | JUNE 2018 | CONNECT