PPB June 2018

T he most common question I hear from distributors is, “How do I get more clients?” But the more important question is, “How do I keep my clients?” Studies confirm that it’s expensive to procure new clients. It is much more affordable and profitable to build loyalty within your existing customer base—and to benefit from the referrals as well. In the book The Intuitive Customer by Colin Shaw and Ryan Hamilton, the authors state, Distributors: Be A Costco, Not An Amazon by James Roren 82 | JUNE 2018 | THINK