PPB June 2018

Getting InOn The Ground Floor Healthcare organizations and professionals are pushing for greater patient awareness and engagement. Patient portals are in the spotlight for upgrades to make them more user-friendly. Providers can benefit from incentives that encourage patients to participate in the improvement process. Preventive medicine and wellness remain top-of-mind issues among users, particularly Millennials. The 2016 Goldman Sachs study “Millennials: Coming of Age” notes that wellness is a daily, active pursuit for this generation. Healthcare providers continue to use social media to drive engagement, boosting awareness and generating new business leads. Incorporating promotions into social media campaigns can create lasting impressions and help drive referrals. Sweet Staff Appreciation A large Minnesota hospital system chose a designer tin as a way to show appreciation to their staff. The impressive designer tin with a full color imprint and gourmet truffles was sent directly to each nurse on its staff, across multiple locations, along with a “Thank You for All You Do” gift card. Source: Maple Ridge Farms Case Studies FromThe Industry Real-World Solutions Calling Conference Attendees With Cookies A Texas Children’s Medical Center branch was sponsoring an event at a national conference. To draw attention to the event and boost attendance, chocolate-covered Oreos were used as a “pillow-top” room gift for each attendee staying in the hotel for the conference. A Cup Of Cheer For Clients A pharmaceutical company was looking for a new way to leave a lasting impression when its reps met with potential customers regarding a new product launch. Chocolate almonds were a sweet icebreaker, and the pencil cup kept the company’s logo and contact info front and center on administrators’ and doctors’ desks Hea l t hca r e Pr omo t i ons 2018Healthcare AwarenessMonths AUGUST • Children’s Eye Health and Safety Month SEPTEMBER • Childhood Cancer Awareness Month • Ovarian Cancer Awareness Month • World Alzheimer’s Month OCTOBER • National Breast Cancer Awareness Month • National Physical Therapy Month • National Down Syndrome Awareness Month • Eye Injury Prevention Month NOVEMBER • American Diabetes Month • Lung Cancer Awareness Month 58 | JUNE 2018 | GROW