PPB June 2018

GROW by Jen Alexander Hea l t hca r e Pr omo t i ons Year-round opportunities for healthcare promotions, and a focus on healthy living, open the door for even more sales to this thriving market. H ealth care just became the largest employer in the U.S., according to a January article in The Atlantic . Attributed in part to the aging population and the rising growth in medical spending, the industry’s employment boom finally outgrew manufacturing and retail—the 20th century’s employment stalwarts. With the increase in employment and service opportunities comes a greater opportunity for promotional consultants and suppliers to target the needs of the industry, and to partner with clients to achieve and exceed marketing goals such as community outreach, patient education or employee recognition and training. Mary Dobsch, president of Washington, Missouri-based supplier Taking The Pulse Of Health Care 52 | JUNE 2018 |