PPB June 2018

Ca l enda r s 46 | JUNE 2018 | GROW A Down-To-Earth Calendar That’s Good For The Environment And Business In an effort to get information out to area residents on eco-conscious living, a local refuse and recycling company chose the goingreen ® appointment calendar. Printed on 30 percent recycled paper, the calendar features green living tips for each month. During recycling seminars at schools, the company’s “Can Man” mascot handed out the calendar to children so they could take them home to their parents. The calendars were also distributed at recycling facilities. This calendar served its purpose as a valuable public service to residents and helped the company earn additional money through an increase in local recycling. Source: BIC Graphic USA Putting The Client In The Driver’s Seat A large manufacturer of heavy- duty trucks and equipment needed to automate ordering, printing, distribution and invoicing of its calendar program. With a specific budget, they required 60,000 calendars consisting of 475 individual orders and ship-to locations, and another 245 custom imprints. Using American Solutions for Business’s technology and invoicing resources, Senior Account Executive Dick Brimmer created a program where the customer could easily customize, proof and order calendars online. To simplify billing, 550 dealer locations were set up with individual accounts. By clearly understanding the customer’s needs as well as the supplier’s ecommerce capabilities, the client received a custom solution while saving time, money and resources. Source: American Solutions for Business An Incentive To Go The Extra Mile A customer service company with over 5,000 employees shows appreciation to outstanding employees every year by rewarding them with trips to various vacation destinations around the world. The company purchased the MousePaper ® Calendar highlighting important company dates during the year. It also features photos of the incentive trip destinations, reminding employees of the rewards for top performers. Built with 30 percent post-consumer recycled paper, these eco-friendly calendar mousepads are a “triple threat,” giving employees a monthly calendar, note pad and mouse pad. Not only is the product practical and useful, it is also a constant motivator to employees to excel in their profession. Source: DIGISPEC Scenes From Sea To Shining Sea A nursing home was looking for a gift to offer prospective clients and their families after they toured the facility. The directors of the home did not have a large advertising budget, so they needed something that would give them a great return on investment. The American Scenic Appointment Calendar was selected because of its beautiful photographs, broad appeal and its function as a daily reminder of the prospect’s visit to the home. Source: Beacon Promotions Case Studies A Calendar To Flip Over To encourage partnership in the Greater Miami Convention & Visitors Bureau (GMCVB) and drive attendance to its functions, the Bentcil Company created a custom flip calendar featuring the sights and events that take place in the Greater Miami area. Included in the calendar was a page that recognized those that committed to a corporate sponsorship. Thanks to the success of the promotion, the calendar has been reordered for a second year. Source: The Bentcil Company