PPB June 2018

GROW The Big Industry Picture A Snapshot Of 2017 U.S. Advertising and Marketing Growth – And Key Trends Behind It page 60 44 EDITOR’S PICKS CALENDARS Taking The Pulse Of Health Care Year-round opportunities for healthcare promotions, and a focus on healthy living, open the door for even more sales to this thriving market. page 52 | JUNE 2018 | 43