PPB May 2018

Ralph Horack shares Gemini’s approach to creativity and customer care. by Jen Alexander Ra l ph Ho r ack S t. Louis native Ralph Horack has the benefit of decades in promotional products to guide his leadership at supplier Gemini Industries, Inc. (PPAI 112011), but it’s the team with whom he works that really puts the shine on the company’s American-made, union products and customer- first service. “Gemini has been in business for 64 years, and our newest acquisition—F & H Ribbon, whose operations relocated from Texas to Gemini’s facility in Roxana, Illinois—has been in business for 55 years,” he shares. “We are always working on ways to improve our service and quality.” Outside the office, the “happily single” Horack enjoys cooking and gardening, following the St. Louis Cardinals, and spending time with his large circle of family and friends. Read on to learn more about a typical day for Gemini’s vice president of sales. What was your first job in the industry, andwhere? I spent my first nine years in the industry with Vitronic/ Ritepoint, processing press-n- stick calendar orders. Vitronic and Ritepoint were sold and split up, and I stayed with Ritepoint until they moved to Service First Lifelong St. Louis resident Ralph Horack relishes his work as vice president of sales for Gemini Industries. 74 | MAY 2018 | CONNECT