PPB May 2018

contents Promotional Products Business The Official Business Monthly of Promotional Products Association International MAY 2018 14 24 64 87 4 Perspectives Do Less, Then Obsess 8 Feedback 11 INNOVATE 12 Question Sample Requests: What Is Reasonable? 14 Eye On Apparel Dress For Success 20 Profile Chris Fox, HanesBrands 23 GROW 24 Market To Market Political Campaigns 30 Editor’s Picks Fidget Widgets 38 Sales Wow Your Prospects And Earn Their Business 57 THINK 58 Fast Forward Roll Out The Welcome Mat 62 Viewpoint If It Feels Good, Keep Doing It 64 Management Why Should They Choose You? 68 Marketing Storytelling At Its Best 73 CONNECT 74 Day In The Life Ralph Horack, Gemini Industries 76 Close Up Mitch Rhodus, WIT Promo 79 Inside PPAI 83 Snapshots 87 Datebook 89 People News 91 New Members 98 The Creative Calendar 42 2017: A HUGE YEAR FOR PROMO SALES Driven mostly by large distributor gains, the percentage increase in sales almost quadrupled over 2016. | MAY 2018 | 3