PPB May 2018

Case Study The “original” fidget spinner, a classic yo-yo is fun, reduces stress and improves reflexes. When the Light-Up Yo-Yo is in use, your client’s logo will swirl over and over on the vivid translucent background with flashing red lights. BIC Graphic / PPAI 114187 www.bicgraphic.com | MAY 2018 | 35 GROW Getting Bent Out Of Shape For More Business A health food store that was looking for a way to increase the average dollar amount of purchases decided to reward customers with a gift for spending over a certain amount. They wanted an item that was unique, useful and related to physical well-being. The store opted for a gel stress toy which, unlike the foam rubber model, can be manipulated to substantially change shape. It was a good fit for the wellness brand, since the act of squeezing and releasing has been proven to assist in relieving stress and provides light exercise for those with muscle strain. The stress toys were branded with the store’s name and logo. After the promotion ended, the store received so many inquiries about the stress shapes that they began selling them as part of their inventory. Source: Fresh Promotions Australia, www.freshpromotions.com.au Mix or match your choice of seven block colors in this Promo Block Set, which can be arranged in a Giza pyramid shape. Use it to promote team unity, as save the date reminders or to publicize mission statements. Additional stock and custom sets in various shapes and sizes are also available. Beacon Promotions, Inc. PPAI 113702 www.beaconpromotions.com Entertaining and eye catching, the Spinner ™ Key Chain is a great gift to keep your client’s name in front of their customers. It includes one bead and is ergonomically designed for use in either hand. Choose from five colors and a variety of bead choices to coordinate with a custom imprint. The Allen Company / PPAI 113879 www.allenmugs.com