PPB May 2018

Stay On-Task With The Latest Tools Create a tasty promotion with the Squishy Donut Clip-On . The squishy foam is irresistible, so everyone will want one. Each order comes with an assortment of donut designs. Jornik Manufacturing Corp. PPAI 111065 www.jornik.com | MAY 2018 | 31 GROW energy, many more agree on quieter anti- anxiety tools that have less movement, such as stress balls or fidget cubes. In fact, The Wall Street Journal reported that a sixth-grade classroom in Georgia increased its average scores on a writing assessment from 73 percent to 83 percent after providing students with stress balls. Even more impressive, students in the classroom who had been diagnosed with ADHD improved their test results by 27 percent. Now that fidget spinners have had their day, the hunt is on for new gadgets that alleviate restlessness during long days at school or at work. New stress-relieving products are being rolled out, including updated versions of the fidget spinner with themes, lights and speakers. “Companies in our industry are always looking for the hottest trends in marketing and products that will make a lasting impression on their brands,” says Sung. “In that vein, iClick launched another innovation—our patented Spinnit Pen, which combines the fidget spinner with a pen to create a unique solution with staying power.” The Strategist reports that “squishies” are emerging as a promising anti-anxiety tool that may be less distracting than a spinner. Squishies are soft, textured toys that resemble everyday items such as fruit, desserts and animals. Some are attached to keyrings, and others are standalone collectibles. Unlike stress balls, squishies are softer and slower to regain their shape after being squeezed. Adult coloring books also continue to be popular as studies support the health benefits associated with art therapy. Coloring helps adults achieve a calm state of mind, similar to the after-effects of mindful meditation, according to a report by CNN. It can also reduce anxiety and help to achieve short-term focus. “Over the past few years, we have seen all sizes of businesses, including many in the Fortune 500, use coloring books to increase productivity, promote creative thinking and provide stress relief, relaxation and fun in the workplace,” says Roni Wright, MAS, vice president of supplier The Book Company (PPAI 218850). “The opportunities are almost endless, as interest is coming in from the healthcare, travel and education sectors, too.” Stay caffeinated and entertained with the stoneware Spinner ® mug . With several bead options to choose from, this fun gift is sure to keep your client’s brand front and center. The Allen Company / PPAI 113879 / www.allenmugs.com The Fidge-It ™ Cube is the perfect accessory for fidgety hands. It includes a joystick, gears and a track ball, velvet-touch click buttons (three click and two are silent), and a switch-and- spin cycle for users who need movement without noise. Evans Manufacturing, Inc. PPAI 110747 / www.evans-mfg.com The PromoSpinner ™ Tri-Highlighter is a multifunction writing instrument and spinner. Made of polypropylene plastic with steel bearings, this product has three chisel-tip highlighters in red, green and yellow. Prime Line / PPAI 112744 / www.primeline.com