PPB May 2018

GROW by Jen Alexander Po l i t i ca l Campa i gns W ith political elections running every two years, the campaign trail seems to never grow cold. Helping clients get out the vote is easy with clever, useful and memorable promotional products. Jamie Dickens, CAS, vice president of sales at Austin, Texas-based distributor, PrintGlobe, Inc., shares her tips for helping clients get the message out to voters, as well as the products that help keep them in the running. “Bumper stickers, buttons, yard signs, hand fans and door hangers are among the most traditional political promotions that campaigns request,” says Dickens. “Volunteers distribute informational door hangers to prospective voters as they canvas door to door.” Additionally, she says, hand fans and buttons are distributed at rallies and community events, and many candidates promote their names on yard signs and bumper stickers in exchange for donations to their campaign on their website. Direct mail is still seen as a key component of campaigns, and six by 11-inch postcardmailings remain one of themost popular sizes. Dickens says the oversized format allows for plenty of information to be presented in an easily readable font size, alongside plenty of eye-catching graphics. Throw Your Hat In The Ring The right promotional items can boost visibility for campaigns and candidates. 24 | MAY 2018 |